# Gaming translation and localisation > Game localisation and translation for UI strings, dialogue, store copy, player support, community content, and marketing materials. Source: https://www.globaltranslations.org/industries/gaming ## Specialised language support for gaming companies Language support for game content, player communication, and multilingual gaming audiences. - Game localisation - Player experience - Human-led quality control ### Why gaming translation is different Gaming content is interactive, fast-moving, and highly sensitive to tone. A game may contain technical UI strings, narrative dialogue, character voices, community updates, marketplace text, support content and marketing copy, all within the same project. PangeaVox Translation provides language support for gaming companies, developers, publishers, and localisation teams that need accurate, natural, and audience-aware multilingual content. We help make game-related content clear, consistent, and engaging for players in different markets. ### What we translate Player-facing, in-game, platform, support, and promotional content for gaming audiences. #### UI strings and in-game text We translate menus, interface labels, tutorials, system messages, item text, and gameplay instructions. #### Dialogue and narrative content We translate dialogue, scripts, character content, quests, lore, and branching narrative text. #### Store pages and promotional copy We translate store listings, game descriptions, trailers, campaign copy, and launch materials. #### Player support content We translate help centres, FAQs, troubleshooting guidance, account messages, and support templates. #### Community and live-ops communication We translate patch notes, event updates, community posts, announcements, and ongoing player communication. #### Platform and moderation materials We translate platform guidelines, moderation notices, safety messages, player conduct rules, age-rating information, *and many more* ### Game localisation Game localisation is not only about translating words. It is about adapting the player experience for another language and market while preserving clarity, tone, and gameplay logic. #### Depending on the project, this may involve: - Adapting humour, idioms, and cultural references - Maintaining character voice and narrative tone - Checking terminology consistency across game elements - Respecting length restrictions for UI strings - Ensuring that buttons, menus, and instructions remain clear - Reviewing context-sensitive strings - Aligning content with platform or marketplace requirements ### Player-facing communication Players expect communication that is clear, natural, and consistent with the game world, or brand. Poor wording can create confusion, damage trust, or make support interactions harder to manage. #### We can support multilingual player communication for: - Support articles - Help centre content - FAQ sections - Community posts - Email notifications - Moderation messages - Account and payment communication - Event announcements - Seasonal content - Player onboarding materials ### Marketing and store content Gaming marketing often needs a stronger adaptation approach than standard translation. Store listings, campaign pages, trailers, ads, and social media copy must sound natural and persuasive in the target market. #### For marketing content, we can provide: - Translation - Transcreation - Copy adaptation - Headline and CTA adaptation - Product description localisation - Review and polishing of existing translated copy ### Terminology and consistency Gaming projects often include recurring names, abilities, items, mechanics, menus, and technical terms. Consistency is essential, especially when content is updated over time. Where required, we can work with your existing glossary, style guide, string instructions, or reference build. We can also help identify recurring terminology and support consistency across files, updates, and related materials. ### Working with context Gaming content is often difficult to translate without context. Short UI strings, character lines, and isolated text segments can be ambiguous. #### To improve quality, we recommend sharing any available context, such as: - Screenshots - String IDs - Character descriptions - Game genre and platform - Target audience - Previous translations - Glossaries and terminology lists - Style guides - Reference builds or gameplay notes - Maximum character length requirements ### Machine translation, MTPE, and human translation Different gaming content types require different workflows. #### Machine Translation May be suitable for high-volume internal or low-risk content where speed is the main priority. #### MTPE May be appropriate for repetitive content, support materials, technical updates, or lower-visibility text that still requires linguistic correction and consistency checks. #### Human Translation or Transcreation Recommended for narrative content, player-facing marketing, high-visibility UI, character dialogue, brand-sensitive copy, and any material where tone, humour, or emotional impact matters. ### Our process 1. 1. Scope reviewWe review the content type, language pair, game genre, target audience, file format, volume, and deadline. 2. 2. Context checkWe identify what reference materials are available and whether the content includes UI limits, platform requirements, terminology, or narrative constraints. 3. 3. Workflow selectionWe recommend the right workflow: translation, localisation, MTPE, transcreation, QA review or a combined approach. 4. 4. Translation or adaptationThe content is translated or adapted with attention to meaning, tone, consistency, and player experience. 5. 5. Review and quality controlWhere required, we check terminology, fluency, readability, formatting, and consistency across related files. 6. 6. DeliveryFiles are delivered in the agreed format, ready for your internal review, build integration, or publication workflow. ### Suitable for different gaming projects - Independent game developers - Game publishers - Localisation teams - Mobile game companies - PC and console game studios - Online gaming platforms - Esports organisations - Gaming marketing teams - Technology providers working with game content ### Quality priorities For gaming projects, we pay particular attention to: - Player clarity - Terminology consistency - Tone and genre fit - UI length restrictions - Natural dialogue - Cultural appropriateness - Brand voice - Context-sensitive meaning - Readability on screen - Consistency across updates ### Confidentiality Game content may include unreleased titles, confidential storylines, product strategy, platform information, internal documentation, and commercial plans. We treat project materials as confidential and can work under a non-disclosure agreement where required. ### Need game content localised for another market? Send us your strings, scripts, store pages, player support content or marketing files with the language pair, genre, platform context, and deadline. We will review the scope and recommend the most suitable localisation workflow.